MISSION
Maintain our 3x Year-on-Year growth rate for the next 2+ years, reaching £50m+ ARR and being the fastest growing company of our size in the UK
Be the primary player in D2C online retail sales of exported goods manufactured in UK/EU/USA by 2030 and IPO at a £1bn+ valuation
Use our position in exported products as a bridgehead for other retail categories, maintaining a steady 50% growth rate (à la Walmart in the 1970s and 1980s)
Unseat Amazon as the premier player in D2C online consumer goods sales sometime in 2040-2045
OUR VALUES
GROWTH
Maintain >3x p/a growth
UNIT ECONOMICS
Keep costs low.
CUSTOMER SATISFACTION
Lower prices with fewer screw-ups
CAPITAL EFFICIENCY
Use a minimal amount of capital to grow the company
INVESTOR RETURNS
Maximize lifetime value per share via dividends, buybacks and secondaries. Employees benefit through the share option scheme.